|A Japanese Twister|
I am sure the main cause of this epidemic is not our sedentary lifestyles, though they are part of the problem, but the sheer volume of food we eat. Simply put, we eat much more than we need to, and our bodies store the excess kilojoules of energy as fat. We are encouraged to do this by a constant barrage of advertisements for food and drink, the endless parade of cooking shows and competitions on TV, the Takeaway food industry and the proliferation of "Convenience" foods. Even take-away coffee is served in a huge cup unless you ask for a "small" one - which used to be the standard size. And why is it that people cant watch a movie unless they have a massive bucket full of buttercoated popCorn, a litre of Coke and an ice-cream?
All I actually wanted to write about this time was an advertisement seen dozens of time by anyone watching the test Cricket on TV last week, for a KFC product called a "Twister". Its promoted as a fun tasty snack. I wondered how much of an adults daily recommended energy intake would be supplied by one of these things - so I looked it up.
Now, you need to know one thing, and this is your fact for the week - the average daily energy intake for an adult, is 8700kj (kilojoules) - if you only ate at three meal times that would be 2900kj per meal.
But remember, as we have an obesity epidemic on our hands this average is probably too high. And its much much too high for kids, the ones who are eating this stuff.
I predict that if you ask any one who has seen the Twister ad to guess how significant a contribution one of those would make to their daily energy requirement, they would answer "not much" and generally regard it as a minor food item you consume to get through to the next proper meal if you're feeling a bit peckish. I haven't asked anyone so I might be wrong but thats my guess.
|From a Blog that Compares what they advertise with what you get!|
Who would have guessed these numbers were so high?